Privacy Policy

1. Introduction

BrandDirect UK is committed to protecting your privacy and handling personal data responsibly.

This policy explains how we collect, use, and protect personal information provided via our website.

2. Data Controller

The data controller is:

BDUK Trading Ltd
1 Allied Business Centre
Coldharbour Lane
Harpenden
England
AL5 4UT

3. Information We Collect

We may collect and process the following data:

  • Name
  • Company name
  • Email address
  • Phone number
  • Business information submitted via enquiry forms
  • Website usage data (via cookies)

We only collect data that is relevant to trade enquiries and business communication.

4. How We Use Your Data

Your information may be used to:

  • Respond to enquiries
  • Assess suitability for trade partnerships
  • Communicate regarding potential or existing commercial relationships
  • Meet legal or regulatory obligations

We do not sell personal data to third parties.

5. Lawful Basis for Processing

We process data under one or more of the following lawful bases:

  • Legitimate business interests
  • Contractual necessity
  • Legal obligation
  • Consent (where applicable)

6. Data Sharing

Your data may be shared only where necessary with:

  • Professional advisers
  • Logistics or operational partners (where relevant)
  • Regulatory or legal authorities (if required by law)

All third parties are required to protect your data appropriately.

7. Data Retention

We retain personal data only for as long as necessary for business or legal purposes.

Data may be securely deleted when no longer required.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your data
  • Request correction
  • Request erasure
  • Restrict processing
  • Object to processing
  • Request data portability

Requests can be made by contacting us using the details above.

9. Cookies

This website may use cookies to improve functionality and user experience.

You can manage cookie preferences via your browser settings.

10. Data Security

We implement appropriate technical and organisational measures to safeguard personal data against unauthorised access, loss, or misuse.

11. Updates

This policy may be updated periodically. The latest version will always be published on this page.